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Truth in the age of the virus

Distributed rapid-response digital marketing agency combating Covid-19 misinformation with truth to save lives.

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What is The Auxiliary?

In this unprecedented time of global pandemic, our digital information distribution is broken. The Auxiliary is a world-class digital agency strategically targeting and informing insular community bubbles to combat COVID-19 across the country.

We are a group of the country’s best digital and guerrilla marketers, media leaders, and influencers on a mission to wake up all corners of America.

We’re like any other ad agency, but instead of making targeted campaigns for brands, we’re doing it for humanity. Every infected person that stays home saves the lives of our friends, family, and fellow Americans. Join us.

Why Advertising?

37% of Americans believe the media has “Greatly exaggerated the risks of Coronavirus.”

That’s 37% of 360 million people who might be unwittingly aiding the pandemic. Efforts by the government, media or medical establishment have not penetrated whole pockets of the population, resulting in communities plagued by misinformation.

Too many people aren’t taking this seriously due to misinformation or community skepticism. These bubbles of doubt contribute to slow response, faster spread, and exponentially more deaths.

We can reach them. Through targeted content paired with the right person to deliver their message. We have the network and the skills to break through the noise.

World Class Team

We are a team of digital marketing experts with the broadest possible network.  We have already brought together a coalition of digital professionals with the skillsets, influence and motivation to make a disproportionate impact in fighting the virus.

View Bio
Imran Hafiz
View Bio
Beckett Mufson
View Bio
Dylan Enright
View Bio
Manali Dabholkar
Contributor
View Bio
Quay Fox
Contributor
View Bio
Gabo Arora
Contributor
View Bio
Justin Schneider
Contributor
View Bio
Noah Rabinowitz
Contributor
View Bio
blake desormeaux
Contributor

Imran Hafiz

Imran Hafiz is a Duke-educated public policy analyst, published author, former US State Dept. cultural ambassador, former VICE Media documentarian / creative / strategist / insights publisher, Shalom-Hartman Fellow, and marketing consultant. He once introduced Bernie Sanders to rapper Killer Mike in 2015, which kickstarted Bernie’s millennial following, changing the Overton window of American politics.

Beckett Mufson

Beckett spent half a decade as a top-trafficked reporter and cultural critic for VICE. He now focuses his connections and skillset on crafting marketing campaigns for clients like Facebook, HBO, AdHoc Presents, and Showtime.

He’s worked with award-winning creative agency GLOW, and is currently employed as the in-house marketing copywriter for the Sean Parker-funded app development company Airtime. Blue check on Twitter and Instagram.

Dylan Enright

Dylan is a founder, angel investor, and political junkie with a passion for novel ideas. He has worked in startups leading growth and product at companies like YC backed Wefunder - the pioneer and market leader of investment crowdfunding and Biobot Analytics - an MIT company transforming wastewater infrastructure into public health observatories. Dylan also recently led fundraising for Andrew Yang’s historic 2020 campaign for president.

Prior to leading teams at Wefunder, Dylan spent several years scouring the United States for the country’s best early founders in verticals from software to brewing to ice cream. Most recently, he founded a national foundation and political action committee leading the grassroots wave of basic income. Dylan also runs a securities company on the side.

In off hours, he enjoys supporting new ideas, political and digital strategy, skiing, and running rivers. Dylan is a proud New Yorker.

Justin Schneider

Justin has spent more than a decade ensuring consumers are reached with the right message at the right time using paid media and communications strategy.  

He has worked at several award-winning agencies (Wieden + Kennedy, Virtue, PHD, Johannes Leonardo) on behalf of brands like The New York Times, Delta Air Lines, Google, Volkswagen, ESPN, Blue Apron and Marriott.  He is currently a Group Director of Communications Strategy at Droga5 which was recently named the Ad Agency of the Decade by AdWeek.

Noah Rabinowitz

Noah is a creative director and strategist with a decade of experience across media and advertising. He’s held senior leadership positions at Imprint Projects, VICE and Medium and has led strategic program planning with organizations ranging from The Bill & Melinda Gates Foundation to Google. Before working in marketing, Noah began his career in the White House press office and was an editor at The Wall Street Journal. His work has been recognized by AdAge, The One Show and The ASMEs.

blake desormeaux

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Manali Dabholkar

Manali is currently working as an Analyst (Data Strategy) with Virtue Worldwide (Vice Media's creative agency). She works in the realm of data & strategy, with the knowledge and experience needed to successfully conceptualize, execute & measure brand campaigns. She is passionate about building the bridge between numbers and human behavior in a cultural context. She is able to marry data and analytics with strong brand strategy and compelling creative solutions. Her core skills include strategy, analytics, social advertising, consumer insights, growth development, and branding. She is fascinated by the power of ideas and believes that the right one infecting the right mind has the capacity to change the world. In a non-marketing life, she loves mountaineering, boxing and reading (preferably historical fiction).

Quay Fox

Quay Fox is a strategist at Virtue, the creative agency by VICE. She is devoted to truth and to people.

Gabo Arora

Gabo Arora is a world renowned multi-award winning immersive artist, professor and former UN diplomat who works with the most cutting-edge emerging technologies, such as virtual and augmented reality, to tell some of the most important stories of our time. His work has made measurable social impact as part of campaigns for the United Nations, USC Shoah foundation and the Nobel Peace Prize committee, amongst many others, and is part of the permanent collection of the Museum of Modern Art in New York. He has had the honor of being the UN’s first-ever creative director; a Davos World Economic Forum Arts and culture leader; a member of the Council of Foreign Relations; and is the Founding Director of a new lab dedicated to

World Class Experts

We are a group of digital marketing experts with the broadest possible network.  We have already brought together a coalition of digital professionals with the skillsets, influence and motivation to make a disproportionate impact in fighting the virus.

View Bio
Imran Hafiz
View Bio
Beckett Mufson
View Bio
Dylan Enright
View Bio
Manali Dabholkar
Contributor
View Bio
Quay Fox
Contributor
View Bio
Gabo Arora
Contributor
View Bio
Justin Schneider
Contributor
View Bio
Noah Rabinowitz
Contributor
View Bio
blake desormeaux
Contributor
View Bio
Justin Davis
Contributor
View Bio
Christy Merchant
Contributor
View Bio
Ric Leichtung
Contributor
View Bio
Dr. Welton Chang
Contributor
View Bio
Sean Raftery
Contributor
View Bio
Darien LaBeach
Contributor
View Bio
Robijn van Giesen
Contributor
View Bio
Dylan DeMarko
Contributor
View Bio
Clare O'Donoghue Velikić
Contributor

Imran Hafiz

Imran Hafiz is a Duke-educated public policy analyst, published author, former US State Dept. cultural ambassador, former VICE Media documentarian / creative / strategist / insights publisher, Shalom-Hartman Fellow, and marketing consultant. He once introduced Bernie Sanders to rapper Killer Mike in 2015, which kickstarted Bernie’s millennial following, changing the Overton window of American politics.

Beckett Mufson

Beckett spent half a decade as a top-trafficked reporter and cultural critic for VICE. He now focuses his connections and skillset on crafting marketing campaigns for clients like Facebook, HBO, AdHoc Presents, and Showtime.

He’s worked with award-winning creative agency GLOW, and is currently employed as the in-house marketing copywriter for the Sean Parker-funded app development company Airtime. Blue check on Twitter and Instagram.

Dylan Enright

Dylan is a founder, angel investor, and political junkie with a passion for novel ideas. He has worked in startups leading growth and product at companies like YC backed Wefunder - the pioneer and market leader of investment crowdfunding and Biobot Analytics - an MIT company transforming wastewater infrastructure into public health observatories. Dylan also recently led fundraising for Andrew Yang’s historic 2020 campaign for president.

Prior to leading teams at Wefunder, Dylan spent several years scouring the United States for the country’s best early founders in verticals from software to brewing to ice cream. Most recently, he founded a national foundation and political action committee leading the grassroots wave of basic income. Dylan also runs a securities company on the side.

In off hours, he enjoys supporting new ideas, political and digital strategy, skiing, and running rivers. Dylan is a proud New Yorker.

Justin Schneider

Justin has spent more than a decade ensuring consumers are reached with the right message at the right time using paid media and communications strategy.  

He has worked at several award-winning agencies (Wieden + Kennedy, Virtue, PHD, Johannes Leonardo) on behalf of brands like The New York Times, Delta Air Lines, Google, Volkswagen, ESPN, Blue Apron and Marriott.  He is currently a Group Director of Communications Strategy at Droga5 which was recently named the Ad Agency of the Decade by AdWeek.

Noah Rabinowitz

Noah is a creative director and strategist with a decade of experience across media and advertising. He’s held senior leadership positions at Imprint Projects, VICE and Medium and has led strategic program planning with organizations ranging from The Bill & Melinda Gates Foundation to Google. Before working in marketing, Noah began his career in the White House press office and was an editor at The Wall Street Journal. His work has been recognized by AdAge, The One Show and The ASMEs.

blake desormeaux

blake desormeaux is a digital-first planner with a focus on 360-degree brand ecosystems.  

Past work includes content, experiences and campaigns for brands like Google Maps, Budwesier, Marriott, and the National Alliance on Mental Illness.
They are currently a Communications Strategy Director at BBH NY.

Manali Dabholkar

Manali is currently working as an Analyst (Data Strategy) with Virtue Worldwide (Vice Media's creative agency). She works in the realm of data & strategy, with the knowledge and experience needed to successfully conceptualize, execute & measure brand campaigns. She is passionate about building the bridge between numbers and human behavior in a cultural context. She is able to marry data and analytics with strong brand strategy and compelling creative solutions. Her core skills include strategy, analytics, social advertising, consumer insights, growth development, and branding. She is fascinated by the power of ideas and believes that the right one infecting the right mind has the capacity to change the world. In a non-marketing life, she loves mountaineering, boxing and reading (preferably historical fiction).

Quay Fox

Quay Fox is a strategist at Virtue, the creative agency by VICE. She is devoted to truth and to people.

Gabo Arora

Gabo Arora is a world renowned multi-award winning immersive artist, professor and former UN diplomat who works with the most cutting-edge emerging technologies, such as virtual and augmented reality, to tell some of the most important stories of our time. His work has made measurable social impact as part of campaigns for the United Nations, USC Shoah foundation and the Nobel Peace Prize committee, amongst many others, and is part of the permanent collection of the Museum of Modern Art in New York. He has had the honor of being the UN’s first-ever creative director; a Davos World Economic Forum Arts and culture leader; a member of the Council of Foreign Relations; and is the Founding Director of a new lab dedicated to

Justin Davis

Justin has spent the last ten years making advertising for some of the largest lifestyle brands in the world - from Jack Daniels to Beats By Dre. 

As a creative strategist, he has made behavior-changing advertising, focused specifically on the use of behavioral economics to understand why people do what they do.

Christy Merchant

Christy is a marketing consultant and digital strategist with a decade of experience working with startups from the ground up. She spent the last 6 years wearing many hats at the Sean Parker funded app development company Airtime - most recently as Director of Marketing. She's also a nature lover from the Poconos, a proud member of the Screen Actors Guild and a lifelong theatre kid.

Ric Leichtung

AdHoc is a monthly print publication and events collective founded by Ric Leichtung and Emilie Friedlander. A multi-faceted arts and culture initiative, AdHoc’s prestigious editorial and events have a symbiotic dynamic where long form music writing about punk, noise, forward-thinking dance music is brought to life from the page to the stage with adventurous curation. AdHoc paints a living landscape of the underground music scene and cultivates community online and IRL with DIY shows at Palisades, Trans-Pecos, The Silent Barn, and Shea Stadium among others. AdHoc also brings its community-driven ethos to the traditional venue, having helped launch Baby’s All Right alongside fellow Sawdust curator Billy Jones and in its alliance with Webster Hall, the largest independently owned and operated club in New York. Known for pushing the boundaries of the live event space, the publication often uses non-traditional settings like local bodegas and delis, dim sum and soul food restaurants, vacant rooftops and abandoned warehouses, beautiful churches, and massive car washes in its mission to showcase artists in settings as unique as the company it keeps.

Dr. Welton Chang

Dr. Welton Chang is Chief Technology Officer at Human Rights First. Prior to joining Human Rights First, Welton was a senior researcher at the Johns Hopkins Applied Physics Laboratory (APL) where he led teams and developed technical solutions to address disinformation and online propaganda. Before joining APL, Welton served for nearly a decade as an intelligence officer at the Defense Intelligence Agency and in the Army, including two operational tours in Iraq and a tour in South Korea. Welton received a PhD and MA from the University of Pennsylvania, an MA from Georgetown University, and a BA from Dartmouth College.

Darien LaBeach

Darien is a creative strategist doing it for the culture–helping brands contribute to culture without appropriating it. As an actor, producer, model, community organizer, he is attuned to what’s moving the world. Darien brings nearly a decade of experience working with the world’s most ambitious brands to his craft. The strategic planning projects he’s led for Google, Anheuser-Busch, SK-II and others have been covered by Elle HK, AdWeek, and received accolades from The Frame Awards. He currently works at global experience agency Huge in Brooklyn as the Director of Diversity, Equity, and Inclusion Strategy.

Robijn van Giesen

Robijn van Giesen brings over two decades of experience managing strategic research and communications serving legislative, corporate, public affairs, and non governmental organizations. Robijn has provided his expertise to a diverse roster of political campaigns, labor organizations, non-profits, lobbying firms, law practices and corporations nationwide.

Dylan DeMarko

Video director, producer, and editor who has worked with Third Eye Blind, Anthrax, Too Many Zooz, and many local NY artists/brands. Founder of Film is Animals/Juan Aguas Media.

Clare O'Donoghue Velikić

Clare was Facebook’s first Politics and Government Partner for Europe, Middle East and Africa. She founded and led the platform’s political advertising team for the region, partnering with the British Government and the UK’s largest nonprofits to deliver groundbreaking public health campaigns. She now runs the political consultancy ODV Digital, using digital to bring positive change to our world.

Agenda at a glance

Day 1
Wednesday, March 10th
9:00 am
Registration
12:00 pm
Lunch & Activities
1:00 pm
Sessions begin
3:00 pm
Breakout Workshops
5:30 pm
Cocktail Hour begins
6:30 pm
Dinner
Day 2
thursday, March 11th
8:00 am
Breakfast & Networking
9:00 am
Sessions begin
12:00 pm
Lunch
4:00 pm
Sessions end
6:00 pm
Closing Party
Day 3
thursday, March 12th
8:00 am
Breakfast & Networking
9:00 am
Sessions begin
12:00 pm
Lunch
4:00 pm
Sessions end
6:00 pm
Closing Party
6:00 pm
Closing Party

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General Admission

$379
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All Access

$589
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FAQs

What exactly does Auxiliary do?

We use the world's most sophisticated tools for changing minds and behavior (advertising) and the smartest digital marketers (our team) to combat COVID disinformation wherever it lives. Each person we convince to stay home reduces infection in 3.5 others- flattening the curve.

What motivates you?

On a crisis call with medics and doctors, they told us, "in 40 years of disaster relief, we've never seen anything like this." We heard the pain in their voices as they knew they needed to convince people to stay home, but were helpless to act.  Because we got ourselves safe quickly, we had the bandwidth and the skill set to act now.

The Imperial College of London’s epidemiological unit released a recent report projecting global casualties from this virus if we do not take swift and sufficient action in the 95 million range.  That’s 15x the number of those killed in the Holocaust.

History will never forgive us if we do not take brave and creative action today.  

Anyone can have a good idea on how to combat this, but only we have the network to create substantive change quickly.

There are millions of people to convince. How will this make a difference?

For every 1 person we can convince to stay home, we can save an estimated 3.5 people from infection. With your assistance, we can help invite people to stay home through influencers they already trust, and the platforms where they share information.  

How can I help?

Advertising and targeted campaigns cost money. Please contribute to our advertising fund or contact the team for more formal partnership. If you're a digital expert we'd love to put your expertise to work to fight the pandemic.

Got other questions?

Contact Us

Please contact or join us to fight misinformation and save lives.

We look forward to hearing from you.
Please contact or join us to fight misinformation and save lives.

We look forward to hearing from you.
Thank you!
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